01
Connect your product
Upload screens or connect a prototype, Figma file, or live URL.
Decision intelligence for product teams
Impath simulates real users with AI digital twins, so you can validate product decisions, uncover friction, and prioritize high-ROI work in minutes — not weeks.
live
app.impath.studioLive metric
Friction score
78/100
8 / 8 segments
Recommendations
Minutes
Search…⌘K
Live · last 24h
Twin sessions
1h24h7d30d
Friction score
79↓ 12
Time to insight
Minutesvs 2–4 wks
Segments
8 / 8covered
Recommendations
3.2×vs research
Impath signal
Friction · live
Friction Baseline
Live verbatims
24hCautious Buyer — checkout abandoned at pricing
12:04
Busy Executive — bounced at step 2 of onboarding
11:51
Tech-Savvy Early Adopter — spotted CTA inconsistency
11:18
Mobile-First User — CTA below the fold on /pricing
10:42
Twins ready
The problem
Traditional user testing is too slow to keep up with how you ship.
Impath gives you the same answers in a fraction of the time and cost.
Time to results
Results in minutes
Traditional studies take 2–4 weeks. Impath delivers answers in minutes.
Cost per study
$0 per
study
Instead of spending $3K–15K per research round.
Sample size
Unlimited users
5 participants is no longer enough. Run unlimited twins.
Iteration cadence
Test on every change
Stop testing once per quarter. Validate every product iteration.
The panel
A panel of users that never sleeps, never cancels, and answers in minutes.
Impath gives you a panel of AI digital twins trained on real user behavior — available the moment you push a new screen, flow, or prototype.
Instant feedback
Run a round of qualitative feedback in minutes, not sprint cycles.
Multi-segment coverage
Every release is reviewed by twins representing each user segment that matters.
Runs on every change
Wire Impath into your design and release workflow so nothing ships untested.
Cautious Buyer
FrictionExternal · Checkout
Verbatim“I don't see anything about refunds before I hand over my card.”
Busy Executive
WatchExternal · Checkout
Verbatim“Three steps for a checkout? I'd be gone by step two.”
Mobile-First User
LiveExternal · Mobile
Verbatim“On mobile the CTA is below the fold — I almost missed it.”
How it works
From product to insights in four steps.
Connect, pick twins, simulate, ship.
02
Pick or build twins
Start with the 8 archetypes, or train custom twins on your user data.
03
Run simulations
Twins walk through screens and flows the way your users would.
04
Get a ranked report
Friction points, trust signals, and prioritized fixes — ready to ship.
WHO REVIEWS YOUR PRODUCT
Not avatars. Not people. They're twins.
Impath ships with 8 ready archetypes — and lets you train custom twins from your own research. Each one has a distinct voice, lens, and blind spots.
External users
6 TWINSSkeptical First-Timer
Never used a product like this. Easily lost, needs hand-holding.
Busy Executive
Scanning for ROI. Zero patience for friction or noise.
Cautious Buyer
Needs trust signals before committing to anything.
Tech-Savvy Early Adopter
Spots inconsistencies. High standards. Loves depth.
Mobile-First User
Everything filtered through mobile UX expectations.
Overwhelmed Non-Expert
Your grandpa test twin. Gets confused by jargon easily.
Internal stakeholders
2 TWINSSkeptical CTO
Is this technically feasible, scalable, and secure?
CFO / Finance Lead
What's the ROI? What's the risk? What does this actually cost?
Custom twins
AttentionFrictionLive
Tailored to your business context.
Bring your own research, interviews and segments — Impath trains twins that talk, decide and hesitate like your real users.
Why teams use it
Faster cycles. Smaller risk. Better decisions.
Pre-launch
Catch friction early
Surface usability issues before they reach real users — and the analytics dashboard.
De-risk
Pressure-test every release
Stress every change against the segments most likely to churn.
By ROI
Prioritize by impact
Every recommendation is ranked by the segments and value it impacts most.
Over time
Track UX health
Watch friction scores drop release over release — and prove the impact of UX work.
Sample output
Reports your team can ship from on Monday.
Every audit lands as a structured report — quotes, friction, trust signals, and prioritized fixes.
Friction score
One number, every flow.
78↓ 12 since last release
Recommendations
Prioritized fixes, shipped.
3.2×faster vs. user research
Segments covered
Every twin in this audit.
8 / 8external + internal
Time to results
From hours to minutes.
Minutesvs 2–4 weeks
Friction score
One number, every flow.
78↓ 12 since last release
Recommendations
Prioritized fixes, shipped.
3.2×faster vs. user research
Segments covered
Every twin in this audit.
8 / 8external + internal
Time to results
From hours to minutes.
Minutesvs 2–4 weeks
Built by practitioners
Refined inside BluePixel — one of the most respected UX/UI studios in Latin America.
Impath is the engine BluePixel uses internally to pressure-test every product decision before shipping. Now it's available for your team.
14+
Years building UX
200+
Products shipped
40+
Designers & engineers
Pricing
Simple plans. Real decisions.
Start free with the UX audit. Scale to a full panel of twins when you're ready.
Lite
Free UX audit — pick a twin, drop your screens, get an instant report.
$0
- 3 free screens per day
- 8 ready-made twin archetypes
- Friction points + trust signals
- No account needed
Most popular
Lite Pro
For product teams testing every release across web and mobile.
$149/mo
- Unlimited audits
- Custom twins from your research
- Prioritized recommendations
- Slack & email delivery
- Run on every change
Impath
Full panel for organizations validating decisions at scale.
Custom
- Unlimited twins & segments
- SSO + audit logs
- Dedicated UX strategist
- Custom integrations
- Enterprise SLA
Start testing in minutes.
Give your team a panel of users that never sleeps — and ship product decisions you can defend with data.
No credit card · Free UX audit available · No signup